Etsy Listing Analyzer
Paste one listing's title, tags, and description and get an instant nine-point audit against Etsy's documented rules: the 140-character title limit, the fewer-than-15-words guidance, all 13 tag slots and their 20-character caps, duplicate tags, and whether your description opens the way Etsy's search reads it. Free, in your browser, nothing uploaded.
JavaScript required for the live checks. Every rule applied here is documented in the linked Etsy sources below.
What the nine checks cover
| Surface | Checks | Etsy's rule or guidance |
|---|---|---|
| Title | 140-character limit; under 15 words; no repeated words | Help Center hard limit; Seller Handbook title guidance |
| Tags | All 13 slots used; each under 20 characters; no duplicates; phrases over single words | Help Center tag rules and advice |
| Description | Substantial length; item named in the opening sentence | Etsy: search "considers the words in the beginning of your listing descriptions" |
Why the description opening earns its own check
Since Etsy confirmed that search reads the beginning of descriptions, the first sentence stopped being a copywriting choice and became an indexing surface. The pattern that works: first sentence says what the item is in plain buyer language, matching the phrases in your title and tags, and the storytelling starts in sentence two. The analyzer compares your opening words with your title to catch descriptions that never actually say what the product is.
What this analyzer cannot see
Formatting rules are the floor, not the ceiling. This page cannot see your photos, your price against the niche, your reviews, or how your listing converts, and it checks one listing at a time by hand. That whole-shop, every-listing, worst-problems-first job is what the paid ElisaRank scan does from your public shop URL.
FAQ
What does this Etsy listing analyzer check?
Nine checks across the three text surfaces of a listing, all drawn from Etsy's documented rules and guidance: title length and word count, repeated words, tag count and tag length, duplicate and single-word tags, description length, and description structure. It is a formatting and rules audit, not a performance prediction.
Is this the same as the ElisaRank shop scan?
No. This free page checks one listing's text against Etsy's public rules, in your browser. The full ElisaRank scan reads your live shop from its public URL, scores every listing including thumbnails, ranks the fixes by impact, and writes the rewrites for you.
Do descriptions matter for Etsy SEO?
Yes. Etsy confirmed in 2022 that search "now considers the words in the beginning of your listing descriptions", and its guidance says to summarize what the item is in the first sentence. A description that opens with lifestyle prose instead of the item itself gives Etsy nothing to match.
Does this tool see my Etsy account?
No. Everything runs in your browser. Nothing you paste is sent to a server, and no Etsy login is needed.
This audited one listing's text. The full ElisaRank scan reads every listing in your shop, scores titles and thumbnails, and hands you a prioritized fix list with ready-to-paste rewrites.
Scan My Shop